About Us
The Signature Collection is the specialist lesiure and hospitality marketing and consultancy arm of the Bahrain International Travel Group. It is for clients whose properties or resorts offer a unique design character, products with a real difference and which often reflect an interaction with the environment in which they are located. They don't necessarily need to be super-luxury, but they do need to be special!
The business unit was born from research carried out by its parent organization and network associates, who between them have many years of expertise in hospitality and travel marketing. This research clearly indicated that special products demand special attention. Successful marketing is all about careful targeting and the approach of The Signature Collection aims to achieve just that by harnessing all the facilities and extensive experience in this region at its disposal. Our research clearly showed that a focused and channelled approach was required for these select properties.
The Signature Collection is for resorts and hotels who offer the guest an exceptional accommodation experience. The rather unique marketing proposition offered by The Signature Collection, guarantees our clients a very strong and positive platform from which to launch and penetrate and/or develop their products in the potentially highly lucrative environment of the GCC. Our structured approach ensures that our Trade associates, both Tour Operators and individual Travel Agents are serviced on a level platform which ensures the price and product integrity of your property. For the end Consumer, they have complete freedom of choice to book your product either through their local Travel Agent or Tour Operator, directly with yourselves or through our own dedicated custom designed holiday operator……’The Collection’. We firmly believe this structure delivers significant benefits to Clients of The Signature Collection in facilitating maximum exposure.
Why market your product in the GCC region?
The countries of the Gulf Co-operative Council (GCC) - Kingdom of Bahrain, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and the United Arab Emirates - possess a combined population of over 30 million people. The residents, both expatriate and indigenous of these countries have some for the highest incomes per capita anywhere in the world and subsequently some of the highest disposable incomes. Much of this disposable income is spent on travel and luxury items. Much of this disposable income is spent on travel and luxury items. A large number of these people journey each year beyond the confines of their immediate environment and spend significant amounts of money in the countries they visit, especially on accommodation and tourism related products. The GCC countries therefore provide a most dynamic and lucrative market even in these challenging economic times.
How we can help you
Our aim is to develop and enhance the brand awareness and thereby ultimately increase the sales of your product in the markets of the GCC. To achieve this appropriately channelled communication is key. We discuss, with each individual Client, their objectives and then formulate a strategy utilising a carefully structured and co-ordinated plan to achieve these aims. We firmly believe that Clients will find our focussed and targeted marketing approach a refreshing change from the norm. We know the mind-set and motivational triggers of the multi-cultural residents in our region and which is the best time and best approach method to ensure maximum receptiveness for your product to each target market. We build brand recognition through an effecttive process and firmly believe that Clients will find our focused and targeted marketing approach a refreshing change from the norm.We build brand recognition through an effective process of applied Press and Public Relations activities, coupled with tactical above and below the line advertising supported by B2B and B2C Field Sales activity.